WEAR PRADA CHINESE SEWING
Chinese people will soon have to fake clothes famous Italian fashion house Prada - they will sew it on legal grounds. At the end of last week, Prada announced its intention to shift production to China. Therefore, the company intends to save on production of clothes and get out of the financial crisis, in which the last few years.
Leaders of the global apparel market pret-a-porter, one after another moving their production to Southeast Asia, where manufacturing of clothing is much cheaper than in Europe. Today, China has placed the production of most of the world#39;s leading fashion houses - D G, Versace, Gucci, etc. Very soon China will be sewn costumes and collection by Prada. The other day President Prada Patrizio Bertelli said the company plans to move production to Asia, particularly in China.
Now Prada all the clothes, shoes, bags and accessories makes exclusively in Italy. According to the Prada, in China will be transferred only part of the production. The first line of goods - expensive men#39;s suits, shoes, bags will continue to be produced in Italy, but the production of goods the second and third lines - tracksuits, T-shirts, T-shirts, leisure wear - the company will entrust their Chinese partners, which in the near future sign an agreement. China - a perfect opportunity to do things the same quality as in Italy, but only much cheaper, - said Bertelli.
With this statement, in fact, the company acknowledged that the world#39;s manufacturers of clothes pret-a-porter, including Prada, are in a financial crisis, which can save you from a reduction in the cost of production and lower prices for ready-made clothes. Losses of European fashion designers due to the fact that they have lost some customers because of the falling dollar, - says the manager of the Russian company Podium Konstantin Samoilov. In marketing agency Ralph, working in the fashion industry, believe that the recent failures of companies such as Gucci and Prada, are primarily related to the crisis in terms of innovation and the wrong approach to advertising.
European fashion houses have refused to accept the trends that emerged in the segment of pret-a-porter, and now they can save a reduction in production costs and retail prices, - says the president of the Paris fair pret-a-porter, Jean-Pierre Moho NEWSPAPER . Meanwhile, Prada has said it is ready to reduce the price of men#39;s clothing from the collection autumn - winter 2005. Thus, men#39;s shirt brand Jil Sander-Focus will cost 120-140 euros against the previous 200 euros. A new prices for the costumes will fall € 250 - from 1100 to 850 euros. However, the Russian fans of Prada, it seems, do not rejoice because they will have to buy clothes, though, and sewn in China, at the same high prices.
Today in Russia clothes pret-a-porter is very popular. We have a very good sale and we do not see any reason to reduce the price, - said in a Moscow store where they sell clothes and shoes Prada. It is interesting that members of Prada are not formally recognized in the desire to save money.
In the next ten years in Italy just can not have enough manpower to properly meet the needs of European fashion genius - proves the fact of the transfer Prada to China Mr. Bertelli. However, many market participants believe that betting on China can be dangerous, especially because of the risk of loss of the target audience.
If it happens that Italy does not have enough tailors, I#39;d rather bring tailors here from China and train them here, rather than producing all in China. Indeed, the majority of consumers of expensive clothes are afraid of change, and the right of any origin, even the smallest accessory in the wardrobe of the wealthy will be a major factor in their loyalty to the brand, - said the foreign media initiative Prada Umberto Angeloni, managing Brioni Roman Style. In the company Prada, apparently also fear that the brand will lose popularity in the world. Therefore, to distinguish Asian from the Italian Prada will be easy. In all things of this fashion house, made in his native Italy, will be written the coveted Made in Italy.
But on things made in China, will be written: Made by Prada. Put your stuff on the inscription Made in China Prada was not solved.
