SONY TO DEVELOP NEW DISPLAYS
Sony intends to increase the cost of research and development work in two directions: #39;cloud computing#39; and displays. The manufacturer promises to focus more on the needs of consumers and boldly take on third-party technology. During the year, R D is planned to allocate about $ 6 billion, which is 8.4% more than last year.
The Japanese company is having difficulty with the promotion of their products, although R D is already spends more than any other. For comparison - in the past year, Sony has allocated for research and development of $ 5.5 billion, while Apple - 2,4 billion dollars, but the market is filled with smartphones and tablets iPhone iPad, rather than mobile devices with the logo of Sony. Management believes that most Sony, the problem is that the funds earmarked for development are not implemented directly in the form of the final products or sales.
It should be noted that most of the costs of R D Sony has not costly research, as one might expect, but the design and production of prototypes. The Japanese manufacturer intends to rectify the situation, spreading new priorities.
In general, in terms of R D expenditure in the homeland company ranks fourth after Toyota Motor, Panasonic and Honda Motor. In the world ranking of 21, this corresponds to the position. At the same time, say, Samsung Electronics ranked seventh in the world rankings, highlighting last year on research and development of $ 9 billion.
Among the priorities of the selected Sony, called image sensors, displays, ultra-high-definition (4K), mobile devices.
