PRIDE Finn
The term `` Scandinavian design is familiar to anyone who is even slightly interested in design. Prominently in Scandinavian design is a Finnish design. Marimekko - a perfect example of how to Finland after the Second World War, loudly declared to the whole world is in the field of design.
This year, Helsinki had the honor of being the world capital of design and it just goes to show how important the Finnish experience in the development of the design industry. Including the important and the awareness that design is not only a part of the culture and art, but also the economy.
- The exhibition `Marimekko. Design. Finland `takes place in the framework of international projects of our museum - said the director of the museum Inese Baranovska. - In Riga it arrived thanks to the Museum of Design in Helsinki, Finland to Tallinn Institute and the Embassy of Finland in Latvia. But the most important thing is that the Ministry of Culture and Education of Finland has created a new special program `export culture #39;, and this example is very instructive for Latvia. There, at the state level is recognized that a culture that does not seem to bring the country of money, in fact, the most promising and long-term export.
Especially for such a small country as the country#39;s Baltic Sea coast.
Finland - a young country, which started development in the XX century and has survived two wars. There are many great designer brands, for example, glass and porcelain. But the brand Marimekko, under which produced decorative textiles, clothing and everyday utensils, special. It was created in 1951, after the war the financial and economic situation in the country was very complicated.
Contrary to this business, and the female, was very successful. Face of the brand for a long time was his creator, artist and manager Armi Ratia. She herself was designed in Marimekko not engaged, but she had a vision of how it should be done. She invited artists to collaborate with a strong creative streak.
First it was the local artists, then brought artists from Japan, Italy ... They were given complete creative freedom, and just uninhibited approach to design, high-risk projects Marimekko brought worldwide fame.
When in Boston during the time of President Kennedy was an exhibition of Finnish design, the wife of the president Jacqueline Kennedy once acquired nine Marimekko dresses and they all began to emerge. It took into account the criticisms that were handed out during the presidential campaign of her husband, that does not befit the first lady of the United States to put too much. One of the dresses from the collection of Marimekko Jacqueline Kennedy presented in Riga.
Brand recognition in the world contributed to and participation in the triennial Marimekko design in Milan. Not once glossy magazines Life and Vogue published a photo shoot with the products Marimekko. as a rule, on the background of the Finnish landscape, thereby causing the interest in Finland.
As said at the opening ceremony of the Finnish Embassy cultural attache Peter Sariasiya, Marimekko - in the minds of every Finn since childhood.
The things of this brand in Finland have everyone, whether it#39;s curtains, tea towels and mittens-hvatalki, aprons, gowns, dresses, shirts, jackets, purses, cosmetic bags, dishes, jars for bulk products ...
They are not cheap, but the Finns are a matter of national pride. They are important to be aware that these products are made in Europe, of European materials. For example, all cotton fabric - this is not China or India.
They are from Portugal and of very high quality. Printing on fabric does not lose brightness even with repeated washing in very hot water. It#39;s an old factory technology, which is akin to manual work. Coupled with a design that is timeless, Marimekko - these things are not for a year or two. They serve as a decade.
It is still not out of production design of the 60s - it does not lose its relevance. And now does meet international fashion trends. Although, as the curator of the Finnish side of Harry Kivilinna, Marimekko - a sample of antifashion.
It is so simple and concise, it does not get boring.
In 1978, the Marimekko factory has transferred its collection of archival documents and the Museum of Design in Helsinki. Now there are more than 4 thousand items. Exhibition in Riga through the exhibits (the things that have gone out of production) and the documentary shows the history of the brand from 50 - 60#39;s to the present.
In Finland, there are chain stores Marimekko, these things are sold at Helsinki Airport. There are people who collect private collection of Marimekko - looking for samples of this brand in the second-hand and vintage shops. In Riga, the brand is in the shop Scandinavian Design In Re (Hotel Radisson Blu Latvia) and department store Stockmann (paper towels and other household goods), but not so common.
- On the example of this exhibition, I would recommend to our designers and small industries are not afraid to take risks, and the inhabitants of Latvia - to carry and use in everyday life things Latvian design. And do not be afraid of bright colors - summed Inese Baranovska. - It#39;s a stereotype that the Baltic style is distinguished restraint. Look at Ethnography: the further north, the more popular costumes.
Vivid detail in the clothing people for the lack of bright colors in nature most of the year.
Make like a Marimekko
The exhibition #39;Design. Finland `Museum of Decorative Arts and Design has dated a number of activities.
14 November from 15.00 to 18.00 and 17 November from 12.00 to 15.00 - workshop printing on fabric `Open textile design with Marimekko` for visitors of all ages. The participation fee - 2 Ls. Pre-registration by phone.
67222235 or e-mail: Kristine.Sica @ lnmm.lv.
1 and December 15, from 12.00 to 16.00 - a day for all the family `Prepare for Christmas in the style of Marimekko`.
December 5 at 17.00 - `Marimekko - the phenomenon of Finnish design from the series #39;Conversations#39; in` muse. The meeting with the director of the museum, an art Inese Baranovsky, textile artist Roland Krutov and Barbara Abel, as well as the editor in chief Deko Agnes Klein. The participation fee - ticket to the show.
December 19 at 12.00 - a workshop for making toys for moms, including just waiting for the child. The participation fee - 2 Ls. Pre-registration by phone.
67222235 or e-mail: Kristine.Sica @ lnmm.lv.
All the days of the exhibition (until January 6) - guided tours for school children on the program `Hour at the Museum #39;and a creative workshop for textile printing (for groups of 5 persons). Pre-registration by phone. 67222235.
