CAMPAIGN LAUNCHED IN MOLDOVA TO PROMOTE LOCAL BRANDS
In Moldova, a campaign to promote local brands of light industry with the support of the USAID-funded program to improve the competitiveness and enterprise development (CEED II).
As the `` Infotag, Vice-Minister of Economy Octavian Calmac said on Wednesday at the presentation of the campaign that the RM has a huge potential for development and promotion of local brands, but does not use it to the fullest.
`Unfortunately, many consumers do not know that in Moldova there are quality brands that are as good as foreign ones. We are confident that with our products such campaigns will be known as the local market and overseas#39;, - he said.
Director of USAID in Moldova Kent Larson (Kent Larson) also noted that the Moldovan brands can easily compete with the foreign, both in terms of price and quality.
`With this campaign, we hope to raise the Moldovan consumers a sense of national pride. If they will buy local brands, it is a beneficial impact on the national economy, as the company will be able to expand their business and create new jobs, higher wages, and Revenue #39;, - he said.
According to him, successful in the local market companies promote their products and foreign markets.
Chairman of the patronage of the Association of Light Industry (APIUS) Tudor Yakovlenko noted that in Moldova work 440 light industry enterprises, which generally employ more than 20 thousand people. Only 20% of these companies manufacture products for the local market, and the rest are for export only.
Deputy Director of USAID CEED II Doina Nistor reported that the light industry of Moldova has a future only if you learn how to produce and promote domestic brands.
`Light Industry of Moldova has already proved that it can produce high quality products. A guarantee of quality of Moldovan goods is the fact that our company produces the most famous brands in Europe #39;- said Doina Nistor.
Director of the garment factory Ionel Tamara Lukyan noted that as a result of the rebranding, made with the support of USAID CEED, loss-making factory of the company into a profitable one.
`In addition to the brand Ionel we introduced two new and - Prima Bella and Giovanni Primo, who enjoyed success with consumers. As a result of this innovation is the share of trade in goods has increased significantly #39;, - said director of the factory, adding that in the production of special emphasis is placed on quality.
