Come up with new self-destructing DVD
The company started Atlantic Records in the southern states of the U.S. advertising campaign, in which buyers CD with recordings of the group Nappy Roots awarded free advertising DVD with audio and video track from the new DVD of the group. However, this is not an ordinary DVD: This disc can only listen for eight hours of opening the packaging. At the end of eight hours a layer of a special substance, soldered to DVD, because of the reactions of the air will make the disc unreadable.
The technology to create self-destructing Flexplay discs was developed by the American company of the same name. Maximum life DVD, manufactured using Flexplay, is 60 hours.
Initially, this technology was designed to protect against copying software, but then the developer proposed to use it to record companies.
Protected discs Flexplay, already in use in 2002: these are the one-off vehicles were distributed to the press at the MTV awards ceremony for the best Latin American music video in Miami. Such DVD and used to promote the new movie about the adventures of James Bond#39;s Die Another Day (in the Russian hire - Die Another Day Now), reports Kompyulenta.
As the executive director of Flexplay Alan Blaustein, self-destructing drives not only have found a niche in the market of advertising samples of musical production: they are able to increase sales of music DVD, for which demand is currently far behind the demand for conventional DVD.
However, some analysts believe that consumers may not approve the appearance on the market self-destructing discs, as all are accustomed to being able to repeat playback of optical media. Record companies, in turn, may not like the fact that these drives, there is no copy protection system: before the drive itself will become useless, its contents can be exactly copied to other media.
Apparently, these discs can be used in hotels or rental locations airports: they can get rid of all the complexities associated with the return of a rented movie or disc.
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