Is there a future Russian clothes?
Assume that was found in the Russian investor who finally decided to create a Russian fashion house. With what he will face?
First of all, the lack of tissue Russian - the Russian textile industry has been #39;killed#39; as a class. Textiles, which is now produced in Russia, is only suitable for duvet covers, table cloths (basically, average quality and density of the weave, and for some reason always with a picture), a form for the police. Vain hope that the stylish woman will put on his clothes from the Russian fabric, no matter how ingenious design of the clothes had not. Later, we#39;ll talk about the failed attempts of government programs #39;revival#39; of the Russian textile industry.
There are only ascertain - for Russian fashion fabrics in 99% - no. Furthermore, the almost complete absence of Russian hardware: the buttons, and the buttons and braid, and a hundred other little things absolutely necessary for fashionable clothes, have to be purchased abroad or paying exorbitant Russian middlemen.
Russian designer brands on the Russian market - is running roughshod over the minority. Until recently, in order to sell clothes manufactured in Russia in the Russian market, the brand had to disguise themselves as Italian, French or any other. Anything but Russian.
Two words about retail. Suppose managed to create fashionable clothing under Russian Russian brand. The question arises: where to sell?
In Russia there is no existing retail network at the federal level, for example, Debenhams in Europe or in the United States Macys. Russian boutiques - a mix of leading edge fashion (for the elite at fantastic prices) and #39;runoff#39; stores of European brands, which, however, do not position themselves stokovyimi. Neither the first nor the second to sell their clothes Russian Fashion House will not. Already listed draws not a rosy picture.
And this is not a complete list of causes of a `no` Russian fashion houses.
