NIKE PROPOSES TO CREATE OWN OPTION sneaker LIVE in Times Square
As part of the overall development strategy of promotion, the company Nike placed on the 23rd floor of the building on the Reuters Times Square in New York on an interactive screen that allows passersby to create an individual look of their shoes, real-time reports Adage.com. Interactive screen - part of an overall campaign NikeID. The screen passersby are invited to make a call from a mobile phone and access to technology that lets you choose finishes running shoes: the color and material of the coating, soles and laces, and then provide the resulting model by its initials or personal sign. The entire process takes place in real time on an interactive screen.
The consumer then receives an SMS-message with a picture of the individual variants and address on the Internet (www.nyc.nikeid.com), where you can buy the model generated. Access technology can be several times between noon and 5 o#39;clock in the evening. The interactive screen was opened last Monday and still no data on how many people get a deal.
According to the owner of the advertising space, of Reuters, see the screen more than half a million people a day.
