30 YEARS OF CALVIN KLEIN UNDERWEAR
Ad campaigns for the brand took part in the famous top models, celebrities, making it clear that it is fashionable, comfortable and sexy lingerie. In different years of `persons#39; brand became a Swedish footballer Fredrik Ljungberg, who played in Arsenal` `tennis player Fernando Verdasco, footballer Hidetoshi Nakada (this fashion idol in Japan), top model Eva Mendes. Actor Mark Wahlberg literally opened after shooting in advertising of lingerie, posing in provocative poses.
Originally Under this mark only skivvies. A novelty company was the decision to move away from a utilitarian one men#39;s underwear, offering fashionable product. Played a huge role advertising images, very sexy and provocative. And underwear for men suddenly became the subject of attention.
New advertising campaign carried the promise of modern lingerie, sensuous design.
Women#39;s line appeared in 1983. Since then, every season is a brand new series, the model introduces the basic linyah trendy colors and details.
For many, Calvin Klein Underwear has become synonymous with quality. Materials such as cotton, synthetic additive. Lingerie is decorated with lace, satin.
On this occasion, released a special stamp collection, also made in the ordinary and sports solutions.
